Challenge:
Admist the rise of online shopping, brick & mortor stores are being overlooked.
Position Simon Malls as the place to escape frustrations of online shopping where things can easily go wrong and rediscover life
outside your screen. After all, some things are simply better experienced in real life, not online.
Solution:
Art Director: Emily Chiu
Discover Life Outside Your Screen
Copywriter: Anjana Patel
What are you doing not telling your friends about such a cool experience at the mall?
User Generated Content
Can you find them on these window displays?
Here is how the QR code looks like.
Click here to see the details of the microsite prototype!
Scan the QR code on any of our branded window displays or in-store ads to unlock your first riddle.
Scavenger Hunt Microsite
In Mall Ads
Billboard Ads
Solve 5 riddles on our branded window displays to get free money for any shopping you want to do!!
Window to Discounts Scavenger Hunt
Plus a chance to get 50% off ANYTHING
How about a free $50 voucher?
Click here to listen the ad!
Still not convinced?!
See more outside!
Got your attention online?
Strategic media are chosen to target our consumers at the right space and time. From sofa ads on the architecture digest article to
perfume ads on macy's to relevant Youtube ads for whatever people might try to do at home, we remind shoppers that the best
experience awaits in-store at Simon Malls.
Billboards
Online Banners
Down for a Coffee Chat?
Let's set up a date here and I'll find a place.