NOTHANGOVER is a new product from NotCo that no one knows about.
Challenge:
Demonstrate all the different things you can do when a hangover isn't holding you back because you took NOTHANGOVER.
Solution:
Art Director: Emily Chiu
Do More NOTHANGOVER
Copywriter: Paige Yoskin
User Generated Billboard
To keep the buzz going, we are launching a challenge & giveaway on Instagram.
Calling for activities that's not reading, doing a hand stand, or 15 push ups!
Microsite
We placed two men in a cubicle in Central Park, one clearly hangover and the other one not because he took NOTHANGOVER. For 18 hours straight (that's how long NOTHANGOVER lasts), anyone can scan the QR code on the window and suggest activities for the men on the right to do.
Either way, he's definitely doing more than the other guy...
Guerilla Marketing
See it for yourself.
Still think we're all words no action?
We know Uber is the go-to ride on a night out, so what better place to advertise NOTHANGOVER than in the app itself!
Uber
Click here to listen to the ad!
Instagram Quizzes
Partnerships
Social Media Challenge
You probably listen to influencers more than your parents. So we'll let them tell you how good NOTHANGOVER is.
Influencer PR Package
Billboards
We got other ways to tell you what to do more!
Didn't catch those?
Walk up to receive a NotHangover coupon and watch the to-do list get checked off after every coupon is taken.
Interactive Billboards
Down for a Coffee Chat?
Let's set up a date here and I'll find a place.