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Farm to Table is a Mediterranean wine & dine experience nestled in London. Fresh ingredients is the key to great tasting food and drink, and being able to enjoy those dishes brings joy and happiness!
The visual system is made to be welcoming and fun while also representing the Mediterranean environment.
Brand Identity
Visual Identity
Art Direction
Website Design
Farm to Table
food-focused professional photography
To differentiate Farm to Table from other restaurants in the category, I chose to stay away from using the color green.
Instead, I focused on colors that visualize the Mediterranean, allowing the notion of farm-to-fork to be represented by the dishes themselves.
Rather than a sophisticated vibe, I wanted Farm to Table to feel friendly and welcoming. Hence, my choice of the font Covered by Your Grace.
association of green with fresh, locally-sourced, organic
Brand Identity
Competitor Visual Analysis
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